AW'24
MADISON THE LABEL
CAPSULE WARDROBE COLLECTION
The double denim trend, reminiscent of the 90s era, has staged a remarkable comeback. Captivating style enthusiasts with its fresh and effortless charm. The trend is all about effortlessly combining different denim pieces into one stylish effortless look. With a wide range of denim washes, colours, and textures available, the possibilities are endless. Dressed up with heels or down with a pair of sneakers to elevate your day-to-day wardrobe.
TRENDING
DOUBLE DENIM
The double denim trend, also known as the "Canadian tuxedo," has made a stylish comeback, defying its once-dismissed status.
This daring style juxtaposes denim jeans or shorts with a denim jacket or shirt in coordinated or contrasting washes. It's a bold fashion statement, exuding confidence, and a carefree spirit. Embraced by fashion influencers and celebrities, the double denim trend offers endless versatility, whether dressed up with heels or down with sneakers.
With its nostalgic nod to the 90s and rugged charm, double denim continues to captivate fashion enthusiasts seeking a contemporary twist on a classic style’.
NEW ARRIVALS
Cassidy Top | Flame
Perry Knit Top | Butter
Malani Top | Butter
BEHIND THE SCENES
The making of Autumn Winter '24
A Partnership for Change
We are excited to share that we have embarked on a meaningful partnership with the Australian Red Cross, a renowned humanitarian aid and community services organisation in Australia.
Empowering Women in Fashion
There’s a movement that’s gaining momentum - the empowerment of women. Our vision extends beyond aesthetics; it’s about fostering a culture of equality, breaking barriers, and promoting positive change.
A Commitment to People and Planet
In the ever-evolving world of fashion, where trends shift rapidly, one thing remains constant - our commitment to caring deeply about both our people and our planet.